Play it again - the 9th Forum on Making Money

This much is clear from the 9th Journalism Leaders Forum: great minds shouldn’t be thinking alike.

The mainstream media companies who have struggled to take advantage of the expanding – and profitable - media landscape will need to do things differently. Or do more things differently. Or do more of the different things faster. Ultimately, of course, success will come to those who do the right amount of the right things at the right pace. And step one is to think differently.

Perspectives on the question, ‘If the media landscape is changing, why aren’t [many mainstream] media companies?’ from Silicon Valley (Chris Anderson), an internnational digital market intelligence company (Anton Grutzmacher), a UK media industry analyst (Peter Kirwan), a digital news entrepreneur (Rick Waghorn) were chaired by online journalism author and academic (Mike Ward). Add to that an audience of Trinity Mirror editors involved in the Journalism Leaders Programme, Digital Editors Network and others in the room and online, and you’ve got a dynamic and, potentially, very useful discussion.

If you missed it, you can see an unedited recording here.

Diary note: the 10th Forum & Digital Editors Network workshop is on 14th October & the full calendar for 2008-9 is here. Applications for the next Leaders course is also now being accepted.

Also see comments from: Oliver Luft , Andy Dickinson & Joanna Geary in text or vid.

Additional links, comments and suggestions for the next Forums – themes and panellists – would be much appreciated.