Trinity Mirror's Neil Benson examines local news at 7th Forum

The folks at the UK's largest newspaper publisher Trinity Mirror have been pretty upbeat lately.

Early in August , the interim financial results for 2007 showed that profits were up, despite below-forecast income from the titles they shed. A few days later, on the back of the announcement of a spate of redesigns and relaunches , regional editorial director Neil Benson hinted that things had gone so well with the rollout of their hyperlocal news project at the Teesside Gazette (also the Press Gazette Regional News Website of Year 2007) that more reverse publishing (online-to-print) products may be in the offing.

Benson is amongst the panelists considering the global impact of the local news business at the 7th Journalism Leaders Forum on 16 October. The event is of the first of a series of activities planned to mark 45 years of journalism education at Preston, the oldest programme of its type in England.

The open event, which is the first of three planned for 2007-8, starts at 5:15pm with a networking reception in the foyer of Greenbank Building. The 90-minute Forum begins at 6pm. Please RSVP to: leaders[at]ukjournalsm[dot] org.

Afterwards, you're invited to link up for a drink at the journalism department's traditional local, the Lamb & Packet . For those who can't make it person, the Forum will again be webcast live too.

Learning from digital media entrepreneurs

OK, I admit it. Perhaps the title of the 6th Journalism Leaders Forum in Preston - 'Editor as Entrepreneur: Lessons from the Digital Front' - was a bit misleading: none of the panelists nor the chair was strictly an "Editor". In fact, at the time, only one of them, Robin Hamman, was actually employed by a maintream media house (he's the BBC's Blog Network Coordinator and author of his own highly-rated blog.). And the other? Eamonn Carey had left traditional media operations to launch his own mobile start-up , Random Thoughts Media , while Nick Jaspan of How-Do has been a media entrepreneur all along.

Which raises a key question for traditional media houses: What can we do to retain talent in an age when the ease of access to technology and bandwidth means that today's star employee can (more easily?) be tomorrow's competitor?

If you missed the excellent case studies and provocative discussion chaired by the journalist-turned-tech whiz, Bob Eggington, you can watch an unedited version of the live Webcast here.

Reminder: the next Journalism Leaders Forum has been scheduled for Tuesday, 16 October 2007. On the occassion of the 45th anniversary of journalism education at Preston, we'll be looking at the opportunities digital technologies give local media to reach global audiences - and to make a global impact.

Hope you will join the conversation.

Serial media entrepreneur Nick Jaspan to join Forum panel on May 15th

Sure Nick Jaspan got his fingers (and probably his wallet) burned last year by opening and closing the independent weekly North West Enquirer. But it'll take more than that to stop a serial entrepreneur like Jaspan.

Just this month the co-founder of Newsco Media, which he sold, and j4b (Just for Business), of which he is a non-executive director, launched his latest venture, 'How-Do', a media industry news portal for the North West of England.

On May 15th, this survivor of the (first?) dotcom bust will join the 6th Journalism Leaders Forum panel entitled, 'Editor as Entrepreneur: Lessons from the Digital Front'. Other panellists include Eamonn Carey of the mobile media start-up, Random Thoughts Media, and Robin Hamman, co-ordinator of the BBC's Blogging Network. Bob Eggington, the journalism-turned-tech whiz whose projects have included establishing BBC News Online and TV Genius, will chair the discussion.

The event, which forms part of the Winter residential week programme for participants in the Department of Journalism's Journalism Leaders Programme, is open to all - practitioners, academics, would-be journalists and others who are interested in the challenges of leading journalism in a digital age.

To attend this open programme at 6pm on Tuesday, May 15th, in Greenbank Lecture Theatre in Preston - as well as the network reception from 5:15pm - please RSVP to leaders@ukjournalism.org. There is no charge. If you can't be there in person, you can view the live Webcast online and join othes in the chat room [Log in as a guest] .

NOTE: Applications are currently being accepted for the Spring seminars, which will include sessions by Eggington and Hamman, as well as other accomplished practitioners and academics: Managing Multimedia Projects: Harnessing the Potential fo the Digital Age. Please see the Journalism Leaders Programme website or email the director François Nel for more information.

BBC über blogger Robin Hamman to join the 6th Forum panel

BBC über blogger Robin Hamman , who is one of the drivers behind the much-discussed BBC Manchester Blog project, will be joining the panel for the 6th Journalism Leaders Forum panel discussion on May 15th.

With that in mind we should probably modify the panel theme from 'Editor as Entrepreneur' to 'Editorial Entrepreneurship' because Hamman and his colleague Richard Fair aren't strictly editors (both officially have hold positions of 'Senior Broadcast Journalist'). That, I think, makes an important point: creativity and entrepreneurial flair aren't confined to the top of the organisational chart. What that means for the newsroom management is amongst the issues to be explored by the panel - and the audience - in the interactive discussion that will be chaired by journalist-turned-tech-whizz Bob Eggington.

The Forum, which forms part of the schedule for the Spring block of the Journalism Leaders Programme, is free and open to the public. Preceded by a networking reception at 5:15pm in the Greenbank Building Foyer, the panel discussion will start at 6pm in Greenbank Lecture Theatre and will also be webcast live.

RSVP to leaders[at]ukjournalism.org . And contact the programme director François Nel at FPNel[@] uclan.ac.uk with any questions.

Media Entrepreneurs at the New Front Line of the Digital Revolution - Mobile Phones

The good news is that mainstream media are [slowly] waking up to the potential of mobile phones, if recent studies and analyst predications are anything to go by.

A study of 38 US news sites published last week as part of The Project for Excellence in Journalism’s 2007 State of the American News Media Report showed that about a third (12 sites) of the sites in the sample allowed content delivery customization, such as RSS feeds, podcasts or mobile phone alerts. According to Visiongain, by 2008, 89% of brands in Europe will use SMS & MMS to reach their audience and 1/3 will spend more than 10% of their marketing budgets on the mobile channel.

The other news is that traditional news organizations aren’t the only alert to the potential of mobile. Others - including alpha players in the digital space, such as Google – are getting in on the act. The buzz about Google’s move into mobile, which I first picked up late last year, ratcheted up last week after a Google official in Spain acknowledged the company is "investigating" such a project.

It’s not really surprising. Google guru Vinton Cerf has been talking up the importance of mobile phones quite a bit recently saying that the future growth of the Internet lies in the hands of mobile phone users, not computers.

Cerf has pointed out that while the Internet population has exploded from 50 million to 1.1 billion since 1997, it still only reaches a sixth of the world's population. “You will get those other 5.5 billion people only when affordability increases and the cost of communication goes down," said Cerf, 63, who joined Google in 2005 as Vice President. By contrast, analysts say mobile phone connections recently topped 2.5 billion and are expected to reach 3 billion by the end of 2007 . A recent study showed that more than half of mobile phones in circulation were enabled to access data services and that 56% of users accessed at least one data services each a month, up dramatically from a year ago. “The mobile phone has become an important factor in the Internet revolution, " said Cerff.

Eamonn Carey is one new media entrepreneur taking advantage of the mobile explosion. A former producer and presenter with RTE Radio and Newstalk Radio in Ireland, Carey is the co-founder and director of Random Thoughts Media who recently produced a series of six video podcasts or vodcasts for O2 mobile, sponsors of the Irish national rugby Team. [Featuring rugby experts George Hook and Brent Pope , the final programme was available on March 17^th, the eve of the Ireland’s sensational eight-try victory over Italy.]

Eamonn will be discussing some of his projects for mobile during the 6th Journalism Leaders Forum panel discussion on May 15th. Entitled, ‘Editor as Entrepreneur: Lessons from the Digital Front’, the panel discussion will be chaired by journalist-turned-tech-whizz Bob Eggington, who’s many new media projects have including helping establish BBC News Online.

The Forum, which forms part of the schedule for the Spring block of the Journalism Leaders Programme, is free and open to the public. Preceded by a networking reception at 5:15pm in the Greenbank Building Foyer, the panel discussion will start at 6pm in Greenbank Lecture Theatre and will also be webcast live.

RSVP to leaders[at]ukjournalism.org .

‘Editors expected not only to manage existing operations, but to be entrepreneurs’

Time was when the typical editor’s job was pretty straightforward, even predictable. He [and, in the main, it was ‘he’] needed to make sure that, when the presses rolled at a pre-determined time every day, the newsroom had produced enough pre-planned stories of reasonable quality and variety on pre-determined themes to fill the preset space between the advertising.

On rare occasions the news-making machine would be temporarily disrupted by an unexpected event of some magnitude. Then, the spine-tingling cry would go out from the editor: ‘Hold the front page!’ All too soon, though, the normal ebb and flow would resume like clockwork.
That’s changing. Mainstream media managers are expected not only to be custodians of existing operations and to satisfy existing (often shrinking) audiences, but many are also expected to investigate new opportunities to reach new users using new formats on new platforms. Increasingly, editors are expected to be entrepreneurs.

It’s that new challenge which will be the focus of the 6th Journalism Leaders Forum panel discussion on May 15th. Entitled, ‘Editor as Entrepreneur: Lessons from the Digital Front’, the panel discussion will be chaired by journalist-turned-tech-whizz Bob Eggington, who’s many new media projects have including helping establish BBC News Online.

The Forum, which forms part of the schedule for the Spring block of the Journalism Leaders Programme, is free and open to the public. Preceeded by a networking reception at 5:15pm in the Greenbank Building Foyer, the panel discussion will start at 6pm in Greenbank Lecture Theatre and will be webcast live.

RSVP to leaders[at]ukjournalism.org .

Can magazines help newspapers navigate Web 2.0?

Newspapers navigating the tricky Web 2.0 Age should look to the magazine industry for some coordinates, Alan Moore suggested at the 5th Journalism Leaders Forum in Preston last week:

"Trust, engagement, connectivity, life-enhancement, life-simplification and navigation sums up magazines and their current success, not least through internet contact with their readers."

Perhaps Moore is on to something. A look at the 2006/2007 World Magazine Trends report from the International Federation of the Periodical Press or FIPP (Fédération Internationale de la Presse Périodique) certainly suggests rather more optimistic figures than those typically reported in the newspaper sector:

The [UK] consumer magazine industry was valued at £2,984 million in 2005, up by £135 million on the previous year. Consumer expenditure increased by 6.2% year-on-year to reach £2,157 million while advertising expenditure rose by 1% to £829 million. Total annual sales increased by 7% to 1,438 million copies per annum which means that since the year 2000, consumer magazines have enjoyed continuous year-on-year growth in both annual sales volume and purchasers’ expenditure. The number of consumer titles published rose by 42 to 3,366 between 2004 and 2005, the fourth consecutive year of growth.

The magazine industry is certainly not suffering the declines that are so typical of newspapers, but the extent to which that is due to that's because the magazine industry is Net-savvy isn't obvious. And listening to Janice Min, editor-in-chief, Us Weekly, at the Media Summit New York last week (see below), it’s clear that her magazine, at least, is still ‘trying to figure out what is going to make people come to the website in addition to buying the magazine”. (Sound familiar?)

So, if the magazine industry's edge isn't digital, perhaps it's worth examining how the industry's practice as it relates to the other issues to which Moore points: 'Trust, engagement, connectivity, life-enhancement, life-simplification and navigation".