With the way ahead for the media industry far from clear, it might be worth reflecting on plain-speaking business wizard Warren Buffet's observation that "in the business world, the rearview mirror is always clearer than the windshield."
With that in mind, the 12th Journalism Leaders Forum on May 12th will explore the theme: Journalism: past, present &, future.
Mike Ward, the head of the School of Journalism, Media and Communications at UCLan will chair a panel of prominent UCLan alumni, including Richard Frediani, head of news at ITV Granada.
The event will also include a reception to launch an evolving exhibition and book project, Journalism at UCLan: past, present & future, to mark the 50th anniversay of England's oldest journalism programme.
To attend the Forum at 6pm in Greenbank Lecture Theatre - as well as the reception from 5pm - please RSVP to Debbie Williams by email or call +(0)1772 894759
If you can't be there in person, there are other ways to join the discussion.
You can post your questions and comments on this site, or you can participate in the live Webcast by logging in here as a "guest". Online participants will be able to post questions to panelists and each each other in a text chat room.
The Forum is scheduled as part of the Journalism Leaders Programme's Spring seminar, Innovation and the Market: Understanding Users, Delivering Value, Growing Revenue, which runs from 11-15th May in Preston, Liverpool and Manchester.
Also in Preston earlier on the day of the Forum is the Spring meeting of the Digital Editors Network.
For more information about these and other activities of the UCLAN's Journalism Leaders Programme, which partners with media companies to develop leadership talent and strategic solutions for the Networked Age, François Nel, by email or Skype (francoisnel).