The stakes have never been higher.
Choices made this year will undoubtably shape the world's economy "perhaps for generations," says the academic and columnist Martin Wolf.
Arguably, that's true for all those who control all the levers of power. That means business and government leaders, certainly. It also means citizens whose collective choices are the source of that power.
What does it mean for the Fourth Estate, itself severely battered by the economic storm?
To help further unpack the issues - and to consider the implications - BBC Business Editor Robert Peston (left), FT.com Interactive Editor Kate Mackenzie, Crain's Manchester Business Publisher Arthur Porter and TheBusinessDesk.com Northwest Editor Chris Barry will join the 11th Journalism Leaders Forum panel at the University of Central Lancashire in Preston on the 3rd of February.The Guardian's Blogs Editor Kevin Anderson will chair the discussion, "The Bottom Line: Is the business of journalism affecting the journalism of business?"
To attend this free programme at 6pm in Greenbank Lecture Theatre - as well as the networking reception from 5pm - please RSVP to leaders[at]ukjournalism[do]ac[dot]uk.
If you can't be there in person, there are other ways to join the discussion. You can post your questions and comments on this site, or you can participate in the live Webcast by logging in here as a "guest". Online participants will be able to post questions to panelists and each each other in a text chat room.
The Forum is scheduled as part of the Journalism Leaders Programme's Winter seminar, "Multimedia Content: making it, managing it, monetising it," which runs from February 2nd to 6th. Also in Preston earlier the same day is the Winter meeting of the Digital Editors Network.
For more information about these and other activities of the UCLAN's Journalism Leaders Programme, which partners with media companies to develop leadership talent and strategic solutions for the Networked Age, François Nel, by email (FPNel@uclan . ac . uk) or Skype (francoisnel).
